PARIS - The vast majority of health claims used to advertise baby formula worldwide are not supported by rigorous scientific evidence, a study said on Thursday,...
Dr Munblit and an international team of researchers looked at the health claims made for 608 products on the websites of infant formula companies in 15 countries, including the US, India, Britain and Nigeria.
Half of the products did not link the claimed health benefit to a specific ingredient, according to the study published in the BMJ journal.Of those that provided a scientific reference, more than half pointed to reviews, opinion pieces or research on animals. And nearly 90 per cent of the clinical trials had authors who received funding from or had ties to the formula industry, it added.The most commonly cited ingredient was polyunsaturated fatty acids, which is in breast milk and is considered important for brain development.
Dr Munblit said the health claims were mostly used to advertise premium formula products, which could be “distressing” for parents who are misled into believing the ingredients are essential but cannot afford them.“Plain packaging,” he said.
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