The Milan-based brand has appointed Adrian Appiolaza as its new creative director, overseeing the women’s, men’s and accessories collections. His first collection will be unveiled during Milan Fashion Week.
The Milan-based brand has named Adrian Appiolaza its new creative director , overseeing the women’s, men’s and accessories collection s and reporting to Massimo Ferretti, executive chairman of parent company Aeffe SpA. His first collection for Moschino will bow for the women’s fall season, to be unveiled on Feb. 22 at 6 p.m. CET at Museo della Permanente during Milan Fashion Week.
This location holds a significant place in the brand’s history as the “Società per le Belle Arti ed Esposizione Permanente” hosted the exhibition “Moschino – X anni di Kaos! 1983-1993” in 1993, celebrating the first decade of the brand founded by Franco Moschino. “After the recent events at Moschino, the arrival of Adrian felt like a ray of sunshine in a gloomy sky,” Ferretti told WWD, referring to the premature death of previous creative director “His experience, energy and creativity are unique and boundless,” Ferretti said of Appiolaza. “He is not just a designer, but also a passionate collector, which is something making him very respectful of the heritage of brand
Moschino Adrian Appiolaza Creative Director Milan Fashion Week Women's Collection Men's Collection Accessories Collection