Morrisons is cutting prices across a range of its own-brand products as it joins a string of supermarkets battling to retain customers while living costs soar.
The supermarket, which was recently pushed out of the “big four” UK grocers by discounter Aldi, said it has invested £25 million into the price cuts.
It also introduced promotional deals such as two for £2 on selected crisps and two for £1.80 on cereals.Morrisons said it has invested £148 million over the last six months into cutting prices of popular and essential items, and reduced prices of around 1,000 products in January alone. Morrisons is among the major supermarkets in the UK competing to bring down prices and retain shoppers who are looking for value in the tougher economic climate.
It comes as grocery price inflation hit a record 16.7% in January, according to analysts Kantar, the highest figure since its records began in 2008.
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