We speak to morganmotor about why it’s confident about its future, even as the world turns to EVs -
and is a long-standing admirer of Morgan. ‘Since I was a boy, I’ve always been in love with this brand because it’s unique, it’s authentic, it’s timeless,’ he tells us. ‘So it has been really a very emotional decision to join Morgan. But after four weeks, I can tell you I really am more than happy to be here.
Arguably, for Morgan, specifying the right size battery pack is even harder than for a mainstream car maker because while a Morgan is rarely an owner’s first car, some use their cars for weekend blasts and others undertake huge adventures. The firm’s recently launched and quickly sold-out CX-T, based on the Plus Four and designed in conjunction with Dakar rally experts Rally Raid UK, is the ultimate expression of that spirit.
Morgan is conscious that it can’t move too far away from what’s made people buy its cars in the first place. It knows that much of the appeal of a Morgan is how it looks and the craftsmanship that goes into it, but there’s no escaping the fact that the petrol engines bring loads of character too.
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