Why are you suddenly being asked to tip more? It could be because workers are getting more expensive.
"It's absolutely the case that many employers prefer tipping to paying adequate straight wages to employees," Ben Zipperer, senior economist at the Economic Policy Institute, told Insider, adding,"the entire cost is paid for by the customer when workers have to rely on tips for wage increases."
In addition, Mason Jenkins, assistant professor of marketing at the University of Charlotte, pointed to theas a key driver of the expanded tipping requests and said that adoption can be contagious. "The more that managers see other retailers requesting tips, the more likely they will incorporate it as well," he told Insider."The phenomenon also works for consumers as well. The more that consumers see the person ahead of them in line tipping for counter service, the more that we think it may be a norm and the harder it is to resist.".
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