The rebrand comes as the 115-year-old company aims to clarify the roles of its two primary businesses.
Moody’s Investors Service, the firm that grades much of the debt from the world’s companies and governments, is rebranding to Moody’s Ratings. Moody’s Corp on Wednesday tweaked the name of its credit-assessing unit and shortened Moody’s Analytics — the financial intelligence group — to, simply, Moody’s.
In 1900, John Moody authored the Moody’s Manual of Industrial and Miscellaneous Securities, which included data on stocks and bonds of financial institutions, government agencies and various industrial companies. He then looked to start providing investors with an analysis of security values. The current company was founded in 1909. In 1914, Moody’s Investors Service was established to assess the relative risk of bonds from companies, utilities and governments.
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