Montreal-based Foodtastic to buy restaurant chain Freshii for $74.4 million
Freshii CEO Daniel Haroun says the transaction “recognizes the tremendous value of the Freshii brand.”
“We believe that Freshii’s brand, franchise network and talent will benefit from Foodtastic’s greater scale,” he said.Last fall, Freshii announced plans to buy a majority stake in health and wellness product retailer Natura Market ECommerce Inc., with rights to acquire the rest of the business through the first quarter of 2025.
It said it would pay $5.7 million plus potential performance incentives in return for the initial 60 per cent stake. Haroun said Freshii’s acquisition by Foodtastic will generate additional opportunities for Freshii’s consumer packaged goods business.
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