Moneyweb has joined a chorus of complaints about Google's business practices at a Commission Commission hearing.
, has criticised Google for “frequent” and “abrupt” changes to its search algorithms, saying publishers often need to spend big money to get their traffic flows back to normal levels after changes are made.
“One thing that really frustrates us is that Google changes the algorithm on how our stories and content are featured on their platforms. They change it without notice and they don’t really explain what you need to do to fix it. A while ago they changed the algorithm and our traffic plummeted,” Van Niekerk told commission panellists James Hodge and Paula Fray.According to Van Niekerk, Moneyweb is not the only publication that suffers when Google decides to change the algorithm.
According to Van Niekerk, 43% of Moneyweb’s referral traffic comes from Google, a number the publication aims to grow because of the search giant’s influence over South African internet users. “We are in a Google ecosystem, and you cannot get out . Even if you get out, you might as well close your doors because they have come so dominant in directing internet traffic and what is displayed to audiences.”
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