Model Arizona Muse urges fashion industry to combat climate change ahead of London Fashion Week
LONDON - Model Arizona Muse urged the fashion industry to become more environmentally sustainable and use its power to help combat climate change, as she joined forces with campaign group Extinction Rebellion ahead of London Fashion Week.
For big labels, sustainability is an increasingly prominent theme as they seek to promote their environmental credentials to more carbon-conscious consumers, but Muse said more action was needed and faster. “That’s what I love about being in fashion - this industry can completely change people’s minds overnight. We have that power to do that,” she said, adding that sustainable clothes did not have to be “scratchy” and “brown”.Climate activism has become a feature of the British capital’s fashion week over the last 12 months, with Extinction Rebellion activists trying to use protests such as gluing themselves to doors to try to draw attention to the clothing industry’s impact on the environment.
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