Mobile political campaigns 'alienates, frustrates' SA voters, says new study | Fin24
Mobile political campaigns could be useful in informing voters on parties, but could also be alienating and frustrating, according to a researcher.
"In the lead up to the country’s 2014 national election and its 2016 local government elections, almost all the major political parties deployed a raft of mobile marketing strategies. "This suggests political parties that plan to keep using mobile campaigning should proceed with caution," Maduku said.
"They also feared that malicious programmes could be used to infiltrate their mobile accounts and obtain their personal information for future political campaigns," Maduku said.The research showed that people perceived political parties using personal information like cell phone numbers to contact voters to be"invasive".
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