Mo’Bay Beignet Co. founder, Shoe Station exec among state’s top retailers

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Mo’Bay Beignet Co. founder, Shoe Station exec among state’s top retailers
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The association’s Gee Emerging Retailer of the Year Award goes “to an innovative and effective Alabama retailer who has been in business for at least two years, but less than five.”

The Alabama Retail Association has picked Jaclyn Robinson, founder of the fast-growing, Mobile-based restaurant chain Mo’Bay Beignet Co., as its top emerging retailer of the year, and Shoe Station executive Brent Barkin as its Alabama retailer of the year.

, founder Jaclyn Robinson opened her first store in downtown Mobile in February 2020, selling scratch-made beignets, flavored topping syrups and coffee. Mo’Bay now has stores in Hattiesburg, Orange Beach, Tuscaloosa and Auburn, with another under development in Saraland; two food trucks; and an outlet inside Jordan-Hare Stadium.

From left are Bradley Byrne, president of the Mobile Chamber; Brent Barkin of Shoe Station; Rick Brown, president of the Alabama Retail Association; and Mobile Mayor Sandy Stimpson.According to an award announcement released Wednesday, the Retailers of the Year judges marveled at Mo’Bay Beignet’s “100% word of mouth and social media” marketing. The judges also noted that in less than three years, its corporate and franchise stores have come to employ 125 people.

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