Mitsubishi Riding The Profit Wave In North America Thanks To Outlander Popularity | Carscoops

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Mitsubishi Riding The Profit Wave In North America Thanks To Outlander Popularity | Carscoops
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Mitsubishi believes that global sales will jump by 10% to 917,000 vehicles in the current fiscal quarter car auto cars

“In North America, despite tight supply caused by semiconductor chip shortages, we introduced the new Outlander in 2021,” Mitsubishi chief financial officer Koji Ikeda said. “Thanks to its product appeal, we have curbed incentive spending and employed digital marketing to make sales more efficient. As a result, our overall sales quality and sales power have improved significantly.”needs strong demand in North America as company sales have declined in many major markets.

Despite these troubling figures, Mitsubishi says sales in North America should jump by 21% to 161,000 this fiscal year. It also believes that sales across Europe could rise by 33% to 81,000 units. It asserts that global sales should rise by 10% to 917,000 vehicles.isn’t particularly positive, the company has denied reports that it is thinking of exiting the market entirely.

“No decisions have been made about leaving the market but it has become clear we need a plan to overcome difficulties in China,” chief executive Takao Kato told

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