After a globe-trotting publicity blitz by star Tom Cruise, 'Mission: Impossible -- Dead Reckoning Part One' launched with a franchise-best $80 million over five days, though it came in shy of industry expectations with a $56.2 million haul over the three-day weekend, according to studio estimates.
After a globe-trotting publicity blitz by star Tom Cruise, "Mission: Impossible -- Dead Reckoning Part One" launched with a franchise-best $80 million over five days, though it came in shy of industry expectations with a $56.2 million haul over the three-day weekend, according to studio estimates.
That puts the film's opening-weekend tally very close to the tepid launch of Disney's "Indiana Jones and the Dial of Destiny," which opened in U.S. and Canadian theatres with $82 million over five days and $60 million over the three-day weekend. Paramount and Skydance had higher hopes for the action extravaganza of "Dead Reckoning," which cost $290 million to make, not counting marketing expenses.
"This is a global franchise. It's going gangbusters and its going to play for a long time. Quality always wins in the end," said Chris Aronson, distribution chief for Paramount."In international markets, in like-for-like markets, we're 15% ahead of 'Fallout,' and that's taking China out," added Aronson. "Domestically, we're over 3% ahead of 'Fallout' for the first five days.
Though "Dead Reckoning" and "Oppenheimer" have vied for some of the same IMAX screens, each film has publicly endorsed the idea that a rising tide lifts all blockbusters. Cruise and McQuarrie in early July even bought opening-weekend tickets to both "Barbie" and "Oppenheimer." "Barbie" director Greta Gerwig and "Oppenheimer" filmmaker Christopher Nolan reciprocated with their own gestures of support.
No other new wide release challenged "Mission: Impossible" over the weekend. Second place went to Angel Studios' faith-based political thriller "Sound of Freedom" which increased 37% in its second with $27 million. Jim Caveziel stars in the child trafficking drama.
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