Shell fiercely disputed the ruling on its adverts, calling it 'short-sighted' and claiming it could 'slow the UK's move towards renewable energy'.
Three adverts for Shell that publicise its climate-friendly products have been banned for glossing over its"large scale" investments in oil and gas.
The three adverts in question showcased the renewable power that Shell provides and its clean energy services, including electric vehicle charging. Shell UK said it wanted the ads to raise consumer awareness about its range of energy products that were better for the environment than fossil fuels, and increase demand for them.
It said they would also be aware that many companies in carbon-intensive industries, including the oil and gas sector, aimed to dramatically reduce their emissions in response to the climate crisis.
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