MIPCOM: China Named Country of Honor, Tencent’s Sun Zhonghuai Set as Keynote Speaker

China has been named the country of honor at next month’s MIPCOM Cannes TV entertainment market (Oct 16-19). More than 300 delegates and nearly 40 companies from the Middle Kingdom are expected at …

More than 300 delegates and nearly 40 companies from the Middle Kingdom are expected at this year’s market, the country’s biggest presence at MIPCOM since 2019.

As one of the conference’s Media Masterminds, Sun is expected to share insights into the roles that art and technology play in shaping’s strategy within the ecosystem of one of the world’s largest multimedia companies. He will also address the opportunities for international partnerships within content and streaming.

Other events include Fresh Content China, a session presented by the China Pavilion, featuring both the country’s latest output alongside creatives from the China TV industry who will share learnings from its evolution domestically and internationally.

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Variety /  🏆 108. in US

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