Minivan owners embrace their uncool with 35th anniversary editions for self-aware dads

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Minivan owners embrace their uncool with 35th anniversary editions for self-aware dads
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Fiat Chrysler is banking on a resurgence in self-aware, confident dads looking for their next comfortable ride with back-seat video entertainment systems and keyless sliding doors.

Fiat Chrysler rolled out a pair of special, 35th anniversary edition minivans at last month's Chicago Auto Show.

Long before American families traded them in for SUVs or crossovers, the original Dodge Caravan and Plymouth Voyager were transforming soccer-practice car pools across the country. Minivans hit their peak popularity in 2000, when American motorists were buying roughly 1.4 million of them a year. "There's nothing wrong with the minivan that a better image wouldn't fix," said George Peterson, head of the consulting firm AutoPacific. "The fact is, the minivan is the perfect, practical family vehicle."

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