The first Mind the Gap Fest — set for Saturday, Aug. 26 at The Gateway in downtown Salt Lake City — is a daylong music event that is intended to spark conversations about gender equality gaps in four main areas: Income, executive position, educational attainment and political representation.
“Music has the power to bring people together and spark critical conversation around equality for all women,” said Susan Madsen, founder and director of the Utah Women and Leadership Project at Utah State University, which provides research on issues affecting Utah girls and women. “The festival will increase awareness around some of the areas that Utah needs to change, particularly with our younger generations.
The festival, Madsen said, can be a big part in building that future, because it brings together lots of organizations and people in Utah that are “doing some incredible things to reduce the gap for women. … When we bring diverse coalitions together, it builds momentum and increases our voice — and, most importantly, will urge Utah to move the needle quicker in these important gap areas for women.
Smith and DeLaCruz said they expect around 5,000 people to attend the festival. Since it’s a new event, they said they started with an audience of zero — and they’ve been working hard to get the word out, relying on their backgrounds in marketing and event planning.t planning.
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