The executive has been listed on '40 under 40' lists and praised by company higher-ups for her innovative strategies.
"When Sofia decides she's going to make something happen, there's absolutely no stopping her," Gavin Hattersley, CEO of MillerCoors, told"The beverage business is more competitive now than ever, and Sofia is putting us in a great position by taking smart risks so we can quickly bring new products to the marketplace.
Prior to joining Molson Coors, Colucci reportedly spent seven years at PepsiCo in different brand management and innovation roles, including a large North American nutrition-based focus centered on brands like Quaker and Tropicana.that companies that make great products or provide fantastic services should strive to be judged on those qualities.
"What I find particularly interesting about the advertising direction of beer companies like Bud Light and Miller Coors is that both seem surprised at the public reaction. It is common knowledge that America has become increasingly polarized. If an ad champions the virtues of one group or one ideology, it also alienates all those who are not part of that group or ideology. Ads can be effective and culturally relevant without having to step into this arena.
"To honor this we wanted to acknowledge the missteps in representation of women in beer advertising by cleaning up not just our $#!T, but the whole industry's $#!T while benefiting the future of women and beer," Hitch said, according to PR Newswire.
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