Millennials Prize Experiences. Now So Do Travel Companies

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Millennials Prize Experiences. Now So Do Travel Companies
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Heard on the Street: Millennial travelers prefer to spend on adventures rather than upscale hotel rooms. Can travel companies cash in on the trend?

According to McKinsey & Company and the U.S. Bureau of Economic Analysis, over the past few years, overall experience-related spending has grown at more than 1.5 times the pace of personal consumption and four times faster than expenditures on goods.

This growth is led by millennials,...
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