'Top Gun: Maverick' actor Miles Teller, a Downingtown, Pa. native, is premiering his next project: a Super Bowl ad.
, titled "Hold," with his wife Keleigh and their French bulldog Bugsy.
"I couldn't be more excited to team up with Bud Light for my Super Bowl commercial debut alongside my wife, Keleigh, and the real star of the show, our dog Bugsy," Miles Teller said infrom Bud Light. "I loved the fact that Bud Light wanted to create something authentic in feeling and tone to our actual relationship."
According to Variety, the idea was crafted after Alissa Heinerscheid, Vice President of Marketing for Bud Light, and her team took a trip to Anheuser-Bushch's St. Louis archives."While looking through the beer's history, they found that one of its original sales points after it was introduced in 1982 was its easy-to-drink nature. The marketing executive felt that simple positioning would be more meaningful to modern consumers than some of the beer's recent antics.
In the ad, which was uploaded to YouTube on Wednesday, the phone number the Tellers called is displayed for the viewer to see.You get a recording: "Thanks for calling, however, the number in the commercial is not meant to be called. Texting is easier to enjoy. So to find out more, please text the words Bud Light ."You get a text back: "Hey, you're in on the secret," and a link.
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