Mike Kaplan has exited as program director at KROQ, the station he revamped after joining in 2020 — to disastrous results. The senior VP of programming at Audacy (formerly Entercom) and brand manag…
, the station he revamped after joining in 2020 — to disastrous results. The senior VP of programming at Audacy and brand manager for New York alternative outlet WNYL joined the company after its 2017 acquisition and subsequent revamp of the former CBS Radio chain. He later added KROQ stripes, but has stepped down from his role overseeing the Los Angeles rock station.
KROQ had weathered major changes under Kaplan, who took over the station after the exit of longtime program director Kevin Weatherly. The beloved Weatherly left in 2020 after 28 years for a position at Spotify. Most notably, Kaplan was at the helm when morning host Kevin Ryder was fired after three decades on the job.
“Rock music is part of what we do, it’s part of alternative, but it’s not the only part of alternative,” Kaplan told“We’re not just looking to play four white dudes in a band. Our audience is as diverse as ever and our playlist needs to be too. Whether it’s Billie Eilish or Lana Del Rey or rappers making alternative tracks such as 24kGoldn and Dominic Fike, we’re bringing together what millennials and Gen Z fans want. … We don’t just stand for one thing. It’s a lifestyle and an attitude.
KROQ’s morning woes didn’t help; after letting go of “Kevin in the Morning with Allie & Jensen” — a reworking of the popular, three-decade “Show” , Kaplan moved its afternoon show, featuring Kevin Klein and Ted Stryker, to mornings. But Stryker later left and moved to Alt 98.7.
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