Gonzales and his partner, Dre Hayes of The Foundation, have created a three-headed beast for Gonzales to express his creativity to its fullest extent.
“This partnership allows me to be the designer I’ve always wanted to be,” Gonzales said about working with Hayes and The Foundation.
A year after launch, he met A$AP Rocky, who took to the designer and wanted to partner with him to help grow the brand with resources and a bigger team. That led to the birth of Midnight Rave in 2018. “I met Shane years ago in Paris back when Midnight Studios showed at Capsule,” Hayes said. “I moved to Los Angeles in 2017 and I wanted to get closer to people like Shane who were really talented. We met at SoHo House in February 2020 before the world shut down.” And together, they built the three arms of the company.
“We view this as something that lives on its own,” Gonzales explained. “It’s not necessary that we tie the event to anything.” Music references are littered through both collections. The phrase “Welcome to the Machine,” appears on numerous styles and nods to the Pink Floyd song off of album “Wish You Were HereParade hoodies bear a marching band design, skinny suits are fit for a retro rock band or The Killers’ frontman Brandon Flowers, who favored Hedi Slimane-era Dior Homme suits. The brand logo mashes the letter “M” for Midnight with a music note, and standout leather bags are shaped like boomboxes and vinyl records.
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