Microsoft says Bing has crossed 100 million daily active users
a month after the launch of its chatbot AI, according to Yusuf Mehdi, Microsoft's VP for Modern Life, Search and Devices. He said the company is fully aware that it's still just"a small, low, single digit share player," but hey, there was a time when Bing wasn't even a part of the conversation.
"We see this appeal of the new Bing as a validation of our view that search is due for a reinvention and of the unique value proposition of combining Search + Answers + Chat + Creation in one experience," the VP said. In addition to seeing a boost in numbers, Microsoft is also apparently enjoying a growth in engagement, with more people conducting more searches. The company credits two factors for that particular victory, the first being Edge's growth in usage, most likely aided by the addition of Bing's chat AI as a new feature.
Apparently, around one third of Bing's daily preview users have been using its chat AI for their queries every day. On average, Microsoft is seeing three chats per session, with over 45 million chats since it introduced the new Bing. Further, in 15 percent of all chat sessions, people have been using Bing to generate new content.
By integrating an AI chatbot into Bing earlier this year, Microsoft gave its search engine the weapon it needs to be able to compete against Google. That said, Google does have plans to launch a chatbot of its own and introduced a chat AI called Bard last month. Bard
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