Microsoft’s next big AI push is here after a year of Bing

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Microsoft’s next big AI push is here after a year of Bing
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Microsoft’s main AI brand is now Copilot, after a year of experimentation with Bing. Microsoft is working toward a single Copilot that spans across services.

A year ago today, Microsoft unveiled its ambitious plans for an AI-powered Bing search engine. It was the biggest launch in the history of Bing, helped push AI usage even further into the mainstream, and spurred a wave of dreams and panic about what AI could impact next. The launch was even successful enough to rattle Google, which was quickly seen as falling behind on artificial intelligence.

The focus on image creation came after seeing how Bing users were taking up Copilot. “Image creation is one of the things that’s really resonating. I think it’s the first step in unlocking the ability for people to feel like they can be a creator again,” says Mehdi. Image creation has become so popular inside Copilot because Microsoft has been offering it to anyone free of charge. That’s great for ease of use, but it does open up these tools to abuse.

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