Microsoft portrays itself as the anti-Apple: 'The world needs a more open platform'

Microsoft CEO Satya Nadella said the world needs a 'more open platform,' during the company's Windows 11 announcement on Thursday.

Apple has also taken a 30% cut of all follow-on sales — such as subscriptions or in-game purchases — from any app that users download through its App Store.

The company is giving third-party developers an option to use a non-Microsoft commerce platform in their apps and not have to share any of their revenue with Microsoft. "Windows recognizes that there is no personal computing without personal agency," Nadella said. "Personal computing requires choice. And we need to nurture and grow our own agency over computing itself. We want to remove the barriers that too often exist today and provide choice and connection."

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