Microsoft has deployed numerous tactics to bring users over to Edge over the years, but it still hasn't stopped.
Microsoft has deployed no shortage of tactics to get Windows users onto its Edge browser, and although some of the more nefarious methods of trying to force users to pick up the browser have failed, the company is still experimenting with new methods. The latest route launches Edge automatically on your PC on startup and prompts users to continually import data from Chrome, including your history, bookmarks, and tabs.
Recommended Videos Since the introduction of Edge, Microsoft has tried — and mostly failed — to force Windows users onto its browser. In 2021, the company made a controversial change in Windows that made it nearly impossible to change your default browser to anything but Edge. It backpedaled on the change after facing backlash. Just days before then, Microsoft starting showing pop-ups within Edge whenever users went to the Chrome download page.
The new prompt has the option to “bring over your data from other browsers regularly” checked by default, alongside a large blue button that reads, “confirm and continue.” Even if you leave Chrome as your default browser, confirming the notification will continually siphon the data you store in Chrome over to Edge. That includes your browsing history, bookmarks, and active tabs.
Browsers Google Chrome Microsoft Microsoft Edge Windows
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