Looker hired Frank Quattrone's Qatalyst Partners to shop the company around after Google kicked off the process.
Investors have been waiting for Google to get into the dealmaking game, given the huge advantage that Amazon Web Services has built and the amount of money Microsoft is investing to keep hold of second place. Google had 7.6% of the cloud market at the end of 2018, trailing AWS at 32% and Microsoft at 13.7%, according to"An acquisition was a matter of when, not if," wrote Aaron Kessler, an analyst at Raymond James, in a report after Thursday's announcement.
Kurian started conversations with Looker in the first few months of the year to get a better understanding of the technology and how customers are using it. Those discussions soon turned into M&A talks and led Looker to hire Qatalyst to suss out market interest, people familiar with the matter said. There was some serious interest among potential suitors but nothing rivaling Google's bid, they said.
Google and Looker were very familiar with each other well before the deal. The companies have 350 joint customers, including BuzzFeed, Hearst and WPP Essence, according to a
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