'The industry knows well that by taking a design, industrially reproducing and branding it does not pay homage, nor is it inspired by it in any manner,” according to Mexico’s secretary of culture Alejandra Frausto Guerrero.
“For Mexico’s communities, each garment has a profound meaning and a complex crafting process. Thus, through Original, both worlds, which usually are separated, that of tradition and that of fashion, can connect with each other and speak as equals,” Frausto told WWD. “Original builds bridges and makes available the tools for the original creators, and they decide whether they take it or not.”
“Original has really transcendental spaces,” said Frausto, expressing pride over the debut fair. “Just as Mexico’s cultural heritage is diverse, Original’s audience is equally diverse, inclusive and multicolored, where all of us can weave together the immense canvas that is culture.” Govea considers her brand, which is available at Saks Fifth Avenue, “a social impact enterprise,” where each item in the collection of women’s fashion and accessories — from dresses to capes to totes — are made authentically by Indigenous artisans.
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