Metro Boomin talks his St. Louis roots, relationship with Morgan Freeman and more ahead of his Budweiser SuperBowl commercial.
Reintroducing its tagline “This Bud’s for You,” the hip-hop superproducer will feature in the beer company’s “Six Degrees of Budweiser” commercial airing during the big game. The spot will kick off a new focus for the brand by reaching a younger audience and depicting authentic, first-hand experiences that shows the importance of human connection, determination and the American spirit.
While Metro isn’t necessarily a beer drinker, the opportunity to partner with Budweiser for the Super Bowl felt like a step up in his career and a full-circle moment for him given his ties to St. Louis. “Budweiser being in St. Louis and me being born and raised in St. Louis and always representing and speaking out for [the city], I saw it as a golden opportunity,” he told. “A lot of my closest friends growing up, some of my family and everybody like… Bud’s always been around. I remember going to the Anheuser-Busch factory, we had a field trip there when I was a kid. That just goes to show you how big of an impact Budweiser has always had on the whole city, even from the original Busch Stadium.
Metro said he also resonated with the six degrees of separation concept since “that’s how I live my everyday life. I do everything regular, I’ve always been regular, I aspire to always be how I’ve always been because that’s how I see all of us. We have our differences, but I feel like we’re more all the same more than anything,” he says humbly. Heroes & Villains
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