Experts identify key groups to drive digital fashion adoption forward among the masses. camgthompson reports for CoinDesk's CultureWeek
have been making moves to expand their presence in Web3, identifying audiences for the growing realm of digital fashion has been, and will continue to be, vital to the industry’s growth in the coming years.
“There is some interoperability [between metaverse platforms], but that bigger promise doesn't currently exist,” said Hackl. “That's if you view virtual fashion as something that you want to wear across virtual worlds.” Hackl recently launched her own Web3 fashion label, Verseluxe, kicking off with her inaugural jewelry line Frillz created in tandem with designer Simone Faurschou. Users can scan a near-field communication chip in the collection’s physical necklaces and bracelets to access a digital twin on-chain, helping to onboard the next group of digital fashion users.
While many use cases are emerging for digital fashion, including digitally native wearables, AR filters and the, the key to onboarding more users begins with introducing digital components to physical goods to help bridge the gap between Web2 and Web3, Nobbs said.
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