Meta on Wednesday said that advertisers will soon have to disclose when artificial intelligence (AI) or other software is used to create or alter imagery or audio in political ads.
Facebook and Instagram parent Meta says that starting next year it will reject election ads that try to hide that their content was created or altered using artificial intelligence. Photo: GEORGE FREY / GETTY IMAGES NORTH AMERICA/Getty Images via AFP
The requirement will take effect globally at Facebook and Instagram at the start of next year, parent-company Meta said.and politics with Meta will have to disclose if image or sound has been created or altered digitally, including with AI, to show real people doing or saying things they haven't done or said," Meta global affairs president Nick Clegg said in a Threads post.
In addition, Meta's fact checking partners, which include a unit of AFP, can tag content as"altered" if they determine it was created or edited in ways that could mislead people, including through the use of AI or other digital tools, the company said.Microsoft this week announced new measures it will take as part of its efforts to help protect elections from"technology-based threats" such as AI.
"These watermarking credentials empower an individual or organization to assert that an image or video came from them while protecting against tampering by showing if content was altered after its credentials were created," Smith and Hutson said in the post. Microsoft said it will also deploy a team to help campaigns combat AI threats such as cyber influence campaigns and fake imagery.You are already subscribed to our newsletter!Check your inbox to be the first to know the hottest news
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