Meta’s Twitter rival app Threads on Tuesday rolled out its first major batch of updates since its launch two weeks ago as it works to maintain momentum
The new features include a translation button and a tab on users’ activity feed dedicated to showing who’s followed them, according to a post from Cameron Roth, a software engineer working on Threads. All new features should be available to iOS Threads users by the end of Tuesday, Roth said. Threads users have been clamoring for updates since its launch.
And Meta executives have teased plans to improve the app in hopes of getting users to keep coming back. “Early growth was off the charts, but more importantly 10s of millions of people now come back daily … The focus for the rest of the year is improving the basics and retention,” Meta CEO Mark Zuckerberg said in a Threads post Monday.
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