People are flocking to try Facebook’s early bet on the metaverse.
Given that it has only been a few months since Horizon Worlds was made widely available, it’s too early to tell if the platform’s rapid growth will continue or whether it will be able to retain users over time. Monthly users for social products are always higher than daily users, which Cox didn't disclose to employees. And afor the Quest headset certainly helped drive interest in people trying Horizon.
Meta still hasn’t disclosed how many Quest headsets it has sold to date, which makes it hard to gauge Horizon’s success relative to the underlying hardware platform it runs on. But several third-party estimates peg sales at over 10 million for the Quest. Zuckerberg recently said that Meta would release a version of Horizon for mobile phones later this year to “bring early metaverse experiences to more surfaces beyond VR.
“So while the deepest and most immersive experiences are going to be in virtual reality, you’re also going to be able to access the worlds from your Facebook or Instagram apps as well, and probably more over time,” the CEO said on Meta’s last earnings call. Bringing Horizon to mobile would position it as even more of a competitor to Rec Room,with 37 million monthly users across gaming consoles, mobile phones, and VR.
Even though Horizon Worlds doesn’t make money for Meta yet, the pressure is on for it to be successful, especially given how the company’s stock has tanked as investors question its expensive metaverse push.
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