Facebook was the worst thing to happen to user privacy over the last two decades. Artificial intelligence could be the worst thing to happen in the days ahead.
For instance, when training an AI model using data stored on a blockchain, the data’s provenance and integrity can be ensured, preventing unauthorized modifications. Stakeholders can track and verify the decision-making process by recording the model’s training parameters, updates and validation results on the blockchain.
The result? Two historic mass-targeted psychological public relations campaigns that had a relatively strong influence on both the outcomes of the United States presidential election and the United Kingdom’s European Union membership referendum in 2016. Has Meta learned from its mistakes? It doesn’t look like it.
One of the main dangers of AI rests in the data it can collect and then weaponize. Regarding social media, blockchain technology can potentially enhance data privacy and control, which could help mitigate Big Tech’s data harvesting practices. However, it’s unlikely to “stop” Big Tech from taking sensitive data.
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