Meta prepares AI chatbots in attempt to retain users FMTNews FMTBusiness
Meta wants Threads, its new text-based service, to retain more users after losing more than half in the weeks after its launch.
Meta has been designing prototypes for chatbots that can have humanlike discussions with its users, as the company attempts to boost its engagement with its social media platforms, according to the report, citing people with knowledge of the plans. The report comes as Meta executives are focusing on boosting retention on its new text-based app Threads, after the app lost more than half of its users in the weeks following its launch on July 5.The Facebook parent reported a strong rise in advertising revenue in its earnings last week, forecasting third-quarter revenue above market expectations.
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