Meta Platforms is offering Hollywood celebrities millions of dollars for the right to record and use their voices for artificial intelligence projects.
Meta Platforms Inc. is offering Hollywood celebrities millions of dollars for the right to record and use their voices for artificial intelligence projects, according to several people familiar with the negotiations., said the people, who asked not to be identified because the project is confidential. Representatives for Meta declined to comment.
While it’s not entirely clear how Meta will be using the voices, it has discussed a chatbot that could serve as a digital assistant, à la Apple’s Siri, or a friend, the people said.Negotiations between Meta and some talent representatives have stopped and started many times because the parties can’t agree on terms for use of the actors’ voices.
The use of artificial intelligence has spooked many in the Hollywood creative community who fear losing work as a result of the technology.
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