Meta looks to target Twitter with a rival app called Threads

The app could debut as early as Thursday.

LONDON — Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk.

Instagram users will be able to keep their user names and follow the same accounts on the new app, according to screenshots displayed on the App Store listing. Meta declined to comment on the app. Meta has good timing because Twitter users are growing frustrated with Musk's changes and looking for a viable alternative, said Matt Navarra, a social media consultant.

Twitter has rolled out a series of unpopular changes in recent days, including a requirement for users to be verified to use the online dashboard TweetDeck. The policy announced Monday takes effect in 30 days and appears to be aimed at raising extra revenue because users need to pay have their accounts verified under Musk's changes.

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