The text-based spin-off of Instagram, touted as the biggest rival yet to rival to Twitter with a built-in audience of over 2 billion users, release was delayed in Europe over data privacy concerns.
WASHINGTON, United States - Facebook behemoth Meta officially launched Threads, its text-based rival to Twitter, on Wednesday - but its release in Europe has been delayed over data privacy concerns.
The app was introduced as a clear spin-off of Instagram, offering it a built-in audience of more than two billion users and thus sparing it the challenge of starting from scratch. "Twitter users are desperate for an alternative, and Musk has given Zuckerberg an opening," she added. Musk hired advertising executive Linda Yaccarino to steady the ship, but she has not been spared his whimsy.
Mosseri said he regretted that the EU launch was delayed, but if Meta had waited for regulatory clarity from Brussels, Threads would remain "many, many, many, months away."
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