Meta boss Mark Zuckerberg announced the subscription service for platforms Facebook and Instagram on Sunday (Feb 19), after almost 20 years of defending an economic model based on free services and advertising.
Meta boss Mark Zuckerberg announced the subscription service for platforms Facebook and Instagram on Sunday , after almost 20 years of defending an economic model based on free services and advertising.Subscribers to Meta Verified will be able to verify their account on Facebook and Instagram by providing an official ID and getting a blue badge, indicating they are who they say they are.If problems arise, these subscribers will be able to contact customer service teams directly.
The new service will cost US$11.99 a month for users who sign up via the Internet and US$14.99 for those using mobile apps. The higher price is to offset commissions taken by Apple on the iPhone or Google on smartphones operated by its Android system.The subscription will be voluntary. And only users who are over the age of 18 will be allowed to subscribe. The service is not yet available to businesses but Meta does not rule this out in the future.
In 2022, Meta saw its ad revenue decline for the first time since the California-based group went public in 2012. So the battle among platforms"is becoming a bit of a battle for attracting and retaining the creators, because, at the end of the day, it's the creators who have the content that keeps the eyeballs," said Ms Carolina Milanesi, an analyst at Creative Strategies.Snapchat, Reddit and Discord are all proposing that users cough up a few dollars a month for supplementary tools.
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