Meta is 'pausing' bonus payouts for Reels creators
by Meta to funnel money into creator monetization programs as it tried to make Reels more competitive with TikTok.
But now, Meta says it’s “evolving” the program and will “stop extending new and renewed Reels Play deals for creators on Facebook and for US creators on Instagram at this time,” according to a statement provided to. The company noted that it may still offer bonuses to creators in more “targeted” ways, like if Reels enters a new market.
Though he didn’t give a timeline for when Facebook and instagram users can expect to see these “tests” expand, the fact that the company is now putting the brakes on its bonus program suggests Reels' big ad expansion might not be far off. All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.
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