Sources say an offer may be made within weeks for the developer of eye-tracking technology
Meta is considering whether to acquire AdHawk Microsystems, a Canadian developer of eye-tracking technology for augmented and virtual reality headsets, according to people familiar with the matter.
The potential takeover would further Meta’s ambitions in virtual and augmented reality. The company is already the leading seller of virtual reality headsets, technology that is key to its plans to build the metaverse — a collection of interconnected online worlds. AdHawk says its technology differs from competing offerings because it is able to track eye movements using a compact and power-efficient system rather than cameras. It also says its approach is more accurate for use in the field and can capture hundreds of high-quality data points per second.
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