Meta Platforms, parent company of Facebook and Instagram, reported its first ever quarterly sales decline, as economic turmoil caused advertisers to shrink budgets. $META
Meta Platforms Inc., parent company of Facebook and Instagram, reported its first ever quarterly sales decline, as economic turmoil caused advertisers to shrink budgets.
The company’s advertising sales efforts are hitting a number of snags. Marketers are spending less due to various economic pressures, leaving Meta and its peers to compete for the smaller budgets. Apple Inc.’s privacy rules have made ads on Facebook and Instagram less effective. Shares of Menlo Park, California-based Meta fell as much as 6.3 per cent, after closing at US$169.58. The stock has lost half its value this year.
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