Meta faces lawsuit for harvesting financial data from tax prep websites
A group of anonymous plaintiffs who filed their taxes online in 2020 using H&R Block hasrevealed
that H&R Block, along with other popular tax-filing websites like TaxAct and TaxSlayer, have been sending users' sensitive financial information to Meta through its Pixel tracking tool. Pixel is a piece of code companies can embed on their websites so they can track visitors' activities and identify Facebook and Instagram users to target with ads. Apparently, the aforementioned tax prep websites had been transmitting personal information, such as income data, filing statuses, refund amounts and dependents' tuition grants, to Meta through that code.
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