Merch Madness: The Riches Flowing To NCAA Athletes Are Too Much For Alumni Groups To Handle by Brandon Kochkodin
— which is backed by an investment from tennis legend Andre Agassi — are two of the middlemen who will do the boring back-office work for collectives, like taking charge of payroll, accounting and other mundane tasks that upstarts often forget are part of running a business. They’ll also keep NIL collectives and school athletic departments apart. NCAA rules say there needs to be a wall between them.
Comer and his colleagues at BYU’s Royal Blue Collective chose Oncoor to help.“It’s important for us to provide value and resources so the athletes can see the greatest benefit, while making sure everything we do is in full compliance with NCAA guidelines and BYU school rules,” Comer told. “Oncoor provides us with all of this, has been an extremely valuable partner in what we’re building, and is helping us set ourselves up for a strong future in NIL.”.
Some brands have made inroads despite the potential pitfalls. Dove is committing money this year, according to Oncoor president Russell White. Then there’s the WWE, which enlists college athletes to learn the ropes of professional wrestling. White lauds the program as one of his favorites.
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