Mercedes-Benz is bringing its subscription service to Atlanta after reporting early success:
early success. The expansion of the subscription service pilot, dubbed Mercedes-Benz Collection, marks the third market to receive access following its June 2018 introduction in Nashville and Philadelphia.Mercedes-Benz Collection is an app-based service that gives subscribers access to a number of different vehicles, which they can change as often as they like.
On top of the expansion announcement, Mercedes revealed that its service has been an effective customer acquisition tool. It stated that the pilot program far exceeded expectations, and that 82% of the subscribers were new to the company.Automakers are becoming more aggressive in expanding their subscription car services — a trend we expect to continue.
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