Mercedes treated more than 350 U.S. and Canadian retailers to a product and technology show-and-tell last week.
Mercedes-Benz’s annual North America dealer meeting was themed “Beyond” and offered an early look into how the nearly century-old inventor of the gasoline-powered vehicle will pivot to an electric century.
Mercedes’ Chief Software Officer Magnus Östberg delivered a deep dive into the bespoke operating system underpinning the automaker’s next-generation software-defined vehicles. Mercedes is aiming for EV kingpin Tesla Inc.'s sweet spot with an electric CLA sedan and an electric GLC crossover, indicating Mercedes could ditch the EQ branding for its electric vehicle lineup.
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