BERLIN - Mercedes-Benz said on Wednesday (Feb 22) that it has teamed up with Google on navigation and will offer 'super computer-like performance' in every car with automated driving sensors as it seeks to compete with Tesla and Chinese newcomers. Automakers new and old are racing to match software-powered features pioneered by Tesla, which allow for vehicle performance, battery range...
The Mercedes-Benz logo is pictured at the 2019 Frankfurt Motor Show in Frankfurt, Germany on Sep 10, 2019.BERLIN - Mercedes-Benz said on Wednesday that it has teamed up with Google on navigation and will offer "super computer-like performance" in every car with automated driving sensors as it seeks to compete with Tesla and Chinese newcomers.
"You only pay for a heavily subsidised chip, and then figure out how to maximise joint revenue," he said, reasoning that the sunk costs would be low even if drivers did not turn on every feature allowed by the chip. Mercedes' announcements at a software update day in Sunnyvale, California, detailed the strategy behind a process underway for years at the carmaker to move from a patchwork approach integrating software from a range of suppliers to controlling the core of its software and bringing partners in.
"We take a prudent approach because no-one knows how big that potential pot of gold is at this stage," Kaellenius said.Mercedes said the collaboration with Google would allow it to offer traffic information and automatic rerouting in its cars.
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