Megan Rapinoe (mPinoe) just scored her first major fashion campaign as the new face of LoeweOfficial.
For athlete and activist Megan Rapinoe, 2019 was a year to remember. After leading the United States women’s national soccer team to victory at the FIFA Women’s World Cup for the second time consecutively, Rapinoe was awarded not only the prestigious Ballon d’Or prize for her performance within the competition, but also the year’s Best FIFA Women’s Player. Rapinoe received plenty of praise for her conduct off the pitch, too.
And while we’re only weeks into 2020, it seems Rapinoe is kicking the year off by adding another string to her bow. Today, billboards in Paris were unveiled revealing the soccer star as the new face of. In a preview for the luxury brand’s soon-to-be-released fall 2020 campaign, Rapinoe pulls a cheeky expression for the legendary fashion photographer Steven Meisel, her tongue peeking through her teeth and head cocked to one side.
“I am so thrilled about this partnership with Loewe and Jonathan Anderson,” she says of the campaign. “Multiple worlds crashing together, creating something bigger, different, and more exciting than either could alone.” Whichever way you look at it, having Rapinoe on side is a major fashion score for Loewe.
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