Meet the Poster Girl for L.A.’s Zero-Proof Party Scene

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Meet the Poster Girl for L.A.’s Zero-Proof Party Scene
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Meet the poster girl for LA's zero-proof party scene.

came about when customers began to ask Batchelor if she was planning to open a Euphorics-focused bar. While she was too busy working on the brand to take on a project of that scope, she did like the idea of creating a gathering place where this alt-socializing could happen. “A community space where we could host events and introduce people to Kin,” she says.

When it comes to her personal style, Batchelor also wanted to disrupt the prevailing perception of wellness and temperance, forgoing white yogi-style robes for lots of color. “I’m big on color therapy in dressing,” she says. “If I’m going to a meeting I don’t wear red because I don’t want to inflame the other person. Blue is very calming and I like to wear this Badlands pink color that we’ve used throughout the house.

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