Maison Laulhere is on a mission to preserve the unique know-how involved in creating stylish berets ‒ the national symbol of France.
Long before Emily of Emily in Paris was traipsing through the city of lights in her distinctive red beret, French army soldiers as well as iconic stars including Brigitte Bardot and Lauren Bacall were already donning the headgear in their own inimitable style.
Berets were first worn by farmers and labourers and later on, the military for practical reasons as wool is relatively water resistant, traps heat in winter while keeping one cool in summer. But with an appearance that conveys a certain amount of easy insouciance, the beret began to find its way onto the heads of some of the most famous people in the world, including celebrities like Madonna, Rihanna and Emma Watson.
She worked in the tech industry for 10 years before taking over Laulhere, which was then experiencing financial difficulties. She said: “What motivated me to take over this house was the iconic character of this product. For us a good beret is also a beret which is made in harmony with nature and by people who are happy with their work. Then, it is a product that will be beautiful.
Each completed beret is still carefully checked and shaved to smoothen the edges and remove any impurities Meet Tokyo’s top artist shoemaker: There’s an 18-month waitlist and he also makes unusual shoe sculptures
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